Guiding Principles

• Honor God through our faith, family and friends.

• Respect and strengthen the family.

• Believe in the dignity and the importance of the individual.

• Create a standard of excellence recognized as superior by the direct sales industry.

• Believe that honor, integrity and principles are the foundation of a great life and company.

• Commit to mutual loyalty and trust between AdvoCare and its Distributors.

• Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.

• Commit to ongoing personal growth and development through professional training and educational programs.

• Build self-esteem by promoting a sense of personal worth among all people.

• Continually expand our market by providing the most effective and highest quality products and service available.